Sep 1, 2019

Everyone’s heard the horror stories about the greasy car salesman, or that poor single mom who got taken for a ride before even landing a deal, or the cold, drafty, dealerships with screaming and crying children who probably needed a nap or a bite to eat before embarking on this endeavor with their tired parents. These stereotypes needs to hit the road. Times are changing and so is the buyer’s shopping experience.

Envision The Future

The sole purpose of a vehicle is to drive it. Buyer’s will have a more pleasant shopping experience if they’re picturing themselves on a pre-planned road trip in that specific automobile. They should get specific with it too. Maybe they envision themselves rolling through the hills in a brand new Honda, or maybe they want to take their car to a drive-in, or maybe they just want to go on a weekend adventure outside the city of Los Angeles. The opportunities are endless, and it’s much more fun to choose a vehicle if they can picture themselves truly living their lives in it.

Bring a Friend

Leave the kids at home. They’re basically tiny ticking time bombs. Even if they’re well fed beforehand, or they’ve already had their afternoon nap, there’s no telling what might trigger a tantrum. Instead, try letting a friend or partner tag along. It can help relieve some of the pressure. Having a trusty companion chirping in the ear of the buyer can make them feel less alone and more listened to. They can share opinions, discuss deals and estimates, and give their honest two cents. It’s comforting to have someone with good intentions along for the ride. After all, don’t all friends want the best for each other?

It’s All About Pacing

If they did their homework and plan to visit multiple dealerships in one day, then they should plan on spacing the visits out a bit. It’ll become all too overwhelming very quickly if they try to get all their shopping done in just a few hours. Bouncing between dealerships without a break in between will be exhausting, even though most people just want to get it over with. They should take some time in between routes to grab a bite to eat and digest all the valuable information they just received. If they brought a friend a long, then this is a good time to delve into their experience a little more by striking up a conversation between afternoon cocktails. Having a good laugh about something silly that happened while shopping, or sharing raw, unfiltered opinions, can give the buyer some time to breathe before their next stop. Should they lease that new Honda accord or should they keep checking out other dealerships around Los Angeles? Without breaks, there’s little time to ask themselves these important questions.